Have you just started a new web business and feel that you need to increase traffic to your site? Have you begun using traditional marketing techniques such as backlinks, SEO and press releases and are looking to expand?
Marketing in the digital world has developed a lot over the past few decades such that the means that business reaches their target markets have changed dramatically. This is true for both web-based and brick-and-mortar operations.
One strategy that is talked about a lot in the internet marketing world is known as Content Marketing. But what is this and how can you implement content marketing strategies to build your web-based business?
Content Marketing: The Basics
For those who went to business school in the last century, the basic principles of marketing and reaching target audiences revolved around interruptive advertising. Most popularly displayed by television ads in the days before DVR, interruptive advertising has lost most of its footing in the web world.
This is because consumers in the 21st century are tired of the hard sell and more focused upon image and social media interaction than they are on brand loyalty. The modern customer wants not only a product or service, but an added benefit from his engagement with your business.
This is where content marketing comes in. The purpose behind this selling strategy is to engage your customer base through the use of substantive content rather than a simple and direct sales pitch.
Most popularly employed by blogging and newsletters, the goal is to get consumers attention and have them share your information (read: product/service) with others via social media.
How Content Marketing Works for You
One of the most beautiful parts of content marketing strategy is that, properly employed, it actually takes the work of spreading your brand out of your hands. Your target market completes this task for you at a rate much higher than interruptive advertising ever accomplished.
In the world of social media networking through sites like Facebook and Twitter, offering consumers a reason to talk about you, link to you, or retweet your posts creates an exponential touchdown effect that is far more effective than a commercial that people ignore, mute, or fast forward through or an email they simply delete.
The focus in content marketing is on getting your image out there and then, through that image, selling a product or promoting a service. It is based on creating demand through adding to the internet rather than polluting the web with more spam-like “articles” designed to increase Google rankings.
If you are new to web business or even an old pro looking to expand, consider the benefits of content marketing for your next step towards gaining ground in your niche.
Content marketing has been a scorching buzz this year and is also a proven inbound marketing strategy. Content marketing is tough and demands commitment and determination. Reach out to a few of skilled people in this area. By simply doing a people search, ask them to share a word of advice on Content Marketing or anything that will surely benefit you and your business.
Common Content Marketing Issues You Should Not Overlook! – allstar marketing group
According to the latest statistics, businesses that have blogs grow better and get more website visitors than those without a blog. Smart business owners and marketers fully understand the power of content. Wholesale business owners are not an exception to this fact. They also understand the importance of a well-designed and well-executed content marketing strategy.
There is no denying the importance of content and content marketing in today’s business world but the trouble is that every marketer faces a few challenges due to which they do not achieve the desired level of success. In the following post, I have discussed a few content marketing challenges along with simple solutions to help you get the most out of your content.
Original content cannot be created!
You are running an online wholesale business where you have set some goals. But the issue is that no one is landing on your page because you are unable to market your business well and you do not know how to create new stories and content to entice readers.
The simple solution is to not ponder too much on getting something new in terms of content. You can just discuss something about your business, products, services and offers if you have really run out of ideas. Turn such discussions into a blog post. When you will start converting your business activities into posts, original content creation will no longer be hard for you.
Content does not target intended target customers!
Another dilemma that business owners commonly face is that their content does not appeal to their audience and does not entice them to stay on the page or come back again. It may be because the content is not written keeping your intended customers in mind and it does not have the necessary hook required to fish customers.
The solution is that you must write content keeping your specific audience in mind, by using words that they can be easily understood and presenting information in a way that suits your business needs as well. Once they get the information they are looking for, they will keep on reading your content if it caters to their need. In this way, content can save your marketing budget as well as the target customers’ time.
Your content is boring!
You are uploading content that is not appealing to your audience because it contains rehashed information taken from another source, packaged with meaningless content only and does not contain any image or graphics to build interest in readers.
Content needs to be specific but it does not mean you take information from another business dealing in the same niche and upload it by just replacing the company’s name. Your content must be visually pleasant as well as contain genuine and relevant information.
Not getting business from content marketing!
Despite all the efforts, if you are not getting business from website and it is not helping you in achieving your business goals then your content marketing is a failure. No business leads mean your content is failing to grab hold of any clients for you.
Analyze your marketing efforts once again. Check where the problem lies. See how you can improve the conversion rate through content. Ask yourself if your call to action is strong enough to lead people to your landing page? Remember content marketing does wonders when it is blended with a well-executed marketing plan.